SEO tools, free to use.

The free tools we build for local businesses, plus a curated directory of the SEO software worth knowing. We're adding more of our own over time.

Our free tools

Free tool Free SEO Audit
An instant audit of your site's SEO health, your Google Business Profile, and how AI search sees you, plus a human audit on request.
Run a free audit
Free tool SEO Forecasting Tool
Estimate the traffic, leads, and revenue a keyword could bring if you ranked for it, with a realistic first-year ramp. No signup.
Open the forecaster

All-in-one SEO platforms

[AhrefsWe use it

Backlink and keyword data, site audits, and rank tracking in one platform.](https://ahrefs.com/)
[Semrush

Broad SEO, PPC, and competitive research suite with strong keyword tools.](https://www.semrush.com/)
[Moz Pro

Keyword research, link analysis, and rank tracking with a gentle learning curve.](https://moz.com/products/pro)

Keyword research

[Google Keyword PlannerWe use it

Search volume and keyword ideas straight from Google, free with an Ads account.](https://ads.google.com/home/tools/keyword-planner/)
[AnswerThePublic

Surfaces the questions people search around a topic, great for content ideas.](https://answerthepublic.com/)
[Keywords Everywhere

A browser add-on that shows volume and related terms as you search.](https://keywordseverywhere.com/)

Technical SEO and crawling

[Google Search ConsoleWe use it

Google's own view of how your site is indexed and which queries you rank for. Free and essential.](https://search.google.com/search-console/about)
[Screaming FrogWe use it

Desktop crawler that finds broken links, redirects, and on-page issues at scale.](https://www.screamingfrog.co.uk/seo-spider/)
[PageSpeed InsightsWe use it

Google's performance and Core Web Vitals report, the same data our audit uses.](https://pagespeed.web.dev/)

Local SEO

[Google Business ProfileWe use it

Your listing on Google Maps and the local pack. The foundation of local SEO.](https://www.google.com/business/)
[BrightLocalWe use it

Local rank tracking, citation building, and review management for multi-location work.](https://www.brightlocal.com/)
[Whitespark

Citation finding and local rank tracking, strong for map-pack visibility.](https://whitespark.ca/)

Reporting and analytics

[Google Analytics 4We use it

Free traffic and conversion analytics, the source of truth for what SEO actually drives.](https://marketingplatform.google.com/about/analytics/)
[AgencyAnalyticsWe use it

Client-friendly SEO dashboards that pull rankings, traffic, and campaign data together.](https://agencyanalytics.com/)
[Data StudioWe use it

Google's free, flexible dashboard builder (formerly Looker Studio), built on your Search Console and Analytics data.](https://datastudio.google.com/)

Links to third-party tools are for reference and aren't paid placements. Not sure which you actually need? Start with a free audit and we'll tell you.

See Where Your Business Stands in Search

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