Brothers in Search

Two brothers, an SEO agency, and a weekly look at the work behind the rankings.

New episodes every Tuesday
Launching July 28, 2026

What it's about

The most useful half hour in your week

We spend our days running SEO campaigns for agencies and watching what search actually rewards. Brothers in Search is where we hand that over: the tactics that are working right now, the ones that quietly stopped working, and the honest version of what it takes to grow an agency in a search landscape that keeps moving.

No fluff, no recycled best-practice lists. We are still shaping the format, but the goal is simple. Every episode should leave you with something you can use on Monday morning.

Your hosts

Yes, actual brothers

Adam Bate

Co-host · Founder & COO

Twenty plus years in search. Adam has watched the algorithm updates come and go, and he brings the long memory and the strong opinions to every episode.

Devon Bate

Co-host · Founder & CEO

Devon started as a lead SEO specialist and now runs SEO Brothers. He brings the operator's view: what is actually working, what is hype, and what it takes to run the work at scale.

Recurring segments

The bits you'll look forward to

Recurring segment

Crawl Space

Our recurring teardown. We climb into the crawl space of a real site or campaign and poke at the unglamorous mechanics most people never look at: the redirects, the architecture, the technical debt, the small fixes that move rankings more than the flashy stuff.

Recurring segment

Tool Shed

What's in the shed this week. We pull out the AI tools and automations agencies can actually use to cut the busywork and speed up delivery, then call what's worth adding to your stack and what's just hype.

More segments to come as we build the show.

Where to listen

Coming everywhere you get your podcasts

Follow links go live on launch day. For now, mark the calendar: episode one drops July 28, 2026.

Spotify Apple Podcasts YouTube Overcast Pocket Casts and more.