SEO and agency guides by the brothers.

A growing library of practical SEO resources: how-to guides, the industry playbooks behind our campaigns, and operating playbooks for the agencies we partner with.

• AI SEO: Getting Cited in AI Search \ Devon Bate · Jun 10, 2026

• The Google Disavow Tool: Why You Almost Certainly Should Not Use It \ Devon Bate · Apr 30, 2026

• Google AI Overviews and SGE: How They Changed Search and What to Do About It \ Devon Bate · Apr 30, 2026

• Home Services SEO \ Home & Local Services

• HVAC SEO \ Home & Local Services

• Roofing SEO \ Home & Local Services

• White-Label SEO Audits: How We Run Them for Partner Agencies \ Devon Bate · Apr 30, 2026

• How to Sell SEO Services Without Being a Subject Matter Expert \ Adam Bate · Feb 13, 2025

• White-Label SEO Reporting: Reporting for Your Clients With Your Brand \ Devon Bate · Feb 13, 2025