Yes, we really are brothers

(we get asked that a lot) Founded in 2015 by Devon and Adam Bate, SEO Brothers is now a four-brother technology-first SEO company serving the digital agency community. We built the software powering our distributed team and our partners' campaigns.

Meet the SEO Brothers

Four brothers. Two decades in SEO. One software platform we're building from the ground up.

Devon Bate

Founder & CEO

The visionary behind SEO Brothers. Devon cut his teeth as Lead SEO Specialist before channeling that hands-on expertise into building a company dedicated to helping agencies scale their organic offering.

Adam Bate

Founder & COO

With 20+ years in online marketing and SEO, Adam is the operational backbone of SEO Brothers. He brings decades of real-world agency experience to every process, partnership, and campaign we deliver.

Peter Bate

Director of Fulfillment

Peter ensures every campaign meets the high bar our agency partners expect. From strategy to execution, he oversees fulfillment so your clients get results they can see.

Colin Bate

CTO

Colin spent 17+ years building internal software for a Bermuda-based mutual fund company before joining his brothers. He leads our technology efforts, including the ground-up rebuild of our Portal and the AI-native tooling powering our team.

100+ Agency Partners
5,000+ Campaigns Delivered
10+ Years of Experience
50%+ Avg. Partner Margin

The people powering your campaigns

Strategists, specialists, and managers who deliver results your clients love, all behind the scenes.

Zach Ames

Director of Operations

Mike Eaton

Account Executive

Sino Baduza

Partner Onboarding

Tracy Milsom

Account Manager

Lynelle Potgieter

Account Manager

Jared Warrington

Campaign Onboarding

Alexa Kanchuk

SEO Manager

Chelsey Skrebiec

SEO Manager

Kelly-Anne Forbes

SEO Manager

Maja Jeremic

SEO Manager

Molly From

SEO Manager

Sasa Ratkovic

SEO Manager

Igor Pančić

SEO Strategist

Ivana Djudic

SEO Strategist

Joemar Pasco

Lead SEO Specialist

James Pasco

SEO Specialist

Jay Pasco

SEO Specialist

Meca Pasco-Asuro

SEO Specialist

Carl Lemagne

SEO Specialist

Christian Songalia

SEO Specialist

Hamza Rivera

SEO Specialist

Ron Concepcion

SEO Specialist

Russel Ramos

SEO Specialist

Jacob Amanza

SEO Specialist

Tyler Ewald

Hosting & Security

What We Believe

Great agencies shouldn't have to choose between growing their SEO offering and maintaining the quality that built their reputation.

01
Your clients are your clients. We never contact them, compete with you, or undermine your relationships. Ever.

02
Transparency isn't a feature — it's the foundation. You see everything we do, in real time, with nothing hidden.

03
The best partnerships are built on results, not contracts. We earn your business every single month.

The principles that shape everything we do

Radical Transparency

No black-box tactics. No vague reports. You see exactly what we're doing, why we're doing it, and what results it's driving. Full access, always.

Agency-First

We built this for agencies because we were one. Every process, report, and deliverable is designed for your workflow.

Results Over Rhetoric

Rankings, traffic, conversions — the metrics that matter to your clients. No vanity metrics, no fluff.

Scale Without Sacrifice

Whether you have 5 SEO clients or 500, the quality stays the same. We grow with you, not against you.

Genuine Partnership

We don't do "set it and forget it." Your dedicated strategist knows your clients by name, joins your calls when needed, and celebrates your wins like they're our own — because they are.

SEO Brothers didn't start as a white-label company.

White-label happened before it was a deliberate choice. The first paying work back in 2015 came as agency overflow, and it took COVID to realize it was the side that scaled. The more deliberate move however is the one happening now: rebuilding from the ground up as a technology-first SEO company to further help agencies scale with ease.

Diving Right In

Adam and Devon decide to partner on a business focused exclusively on SEO. Adam joins a West Coast agency while Devon quits his job and goes all in, while training from Adam on everything he knows about SEO.

They register Cognatio Media as an Ontario partnership on June 1. Their first concept (Flip Marketing: build digital properties, rank them, sell them) doesn't pan out. They pivot hard to client work.

Becoming SEO Brothers

Cognatio Media slowly adds small business clients in the Kitchener-Waterloo area and takes on overflow work from Adam's West Coast agency.

Cognatio Media then gets a friendlier name. SEO Brothers launches with Adam contributing the content (limited by his non-compete) and Devon still working on finding clients and delivering the work.

The first real white-label partner

An agency looking for a new vendor finds SEO Brothers when searching for "Waterloo SEO". Many meetings later they sign a multi-location HVAC dealer co-op campaign.

This is when they decide to start marketing to agencies instead of businesses.

Adam full-time

A timely client in the cannabis space frees enough revenue for Adam to join SEO Brothers full-time.

Brother Peter Bate joins

With another revenue milestone for many multi-location contracts, Peter comes on as an SEO specialist late 2019 to help with the increased volume of work. After some growing pains Peter's attention to detail was needed to keep quality standards in check. Today he runs fulfillment for every campaign that ships.

Building a real business

COVID changes everything. Initial requests of "we need to pause" cause a set back. It's a rebuilding time to overhaul internal process and training and focus on delivering high quality white label work. After the first few months of feeling the pinch, a trend emerges. Agencies lay off in-house SEO staff and lean harder on subcontractors. "White label SEO" demand explodes, and SEO Brothers is at the top of the list already ranking for it.

It's time to go all in on white label SEO.

Demo call after demo call leads to another season of rapid growth. The time spent on systems pays off and the team starts hiring more senior roles to support the increased demands.

Technology-first with brother Colin Bate

AI is here and not just a toy anymore. The past few years saw a shift from "this better not be AI" to "I hope you're taking advantage of AI" and the entire industry shifts. Not just the search landscape but how to run an efficient white label agency.

This leads to a push for a ground-up rebuild of the Partner Portal and internal tooling, led by Colin Bate, who joins as CTO after 17 years building internal software for a Bermuda-based mutual fund company.

SEO Brothers is rapidly becoming a technology-first SEO partner, making partnerships and collaboration easier with radical transparency and constant communication.

See Where Your Business Stands in Search

Get a free audit. We'll show you where you rank now, where the opportunity is, and what it would take to get in front of more local customers. An instant snapshot, plus a real audit from our team.

Get Your Free SEO Audit

Free, no commitment. Instant results, plus a human audit when you want one.

Enter your details for an instant look at where you stand, with a real audit from our team on request.